159. Black Friday
The day after Thanksgiving has become America’s wildest
day. Closed all day on Thursday, chain stores
across the nation open early on Friday. Some
open at 12:01 Friday morning, while others open
4 a.m. Some “sleepyhead” stores, like Target this
, don’t open their doors on Friday until 6
.m. From Friday to the day before Christmas, this
the season when businesses make as much as
percent of their annual revenue. This season puts
businesses “in the black”—that is, into profitability—for the
Reporters from local TV stations interview people who
out in front of stores a day or
before the doors open on Friday. These people
wait in line to get products that are
50 percent or more.
“Oh, we have fun,”
one camper. “We bring games to play, we
TV and order lots of pizza, and we
interesting people. And, most important of all, we
big bucks!” The catch, of course, is that
a very small number of products are available
the largest discounts. Regardless, each store has plenty
other items that are reduced from 10 to
percent—saving shoppers from $10 to $400 per item—to
Americans to shop.
Not all Americans appreciate this
of shopping. Reverend William Graham, pastor of the
of the Risen Jesus, wants to rename Black
. “We want to call it Remember Jesus Friday.
should start the season with the right attitude.
has become a Season of Shopping. We want
make it a Season of Giving. And we
’t mean giving IPods, DVDs, flat screen TVs, and
crap. We mean giving your back, your mind,
your hands. Help an old lady clean up
house. Teach a kid how to read. Visit
people in the hospital or in nursing homes.
up the trash in your neighborhood. Give blood
the Red Cross. Do volunteer work for charities.
Christmas by remembering Jesus and forgetting Santa Claus.”